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Search Engine Marketing
SureThing™ is a comprehensive 18-step program designed to retrofit every aspect of a corporate website with the purpose of achieving the highest possible rankings. DDA's clients enrolled in the SureThing™ Search Engine Program average 135 rankings in the top 10 positions on the major search engines like Yahoo and Google.

DDA's search engine marketing process starts with keyword and keyword phrase research to determine what the website visitors are searching for. Each company needs to understand their keywords and their customer's online search patterns. These keywords are used to formulate keyword-rich content thus providing a better presentation to the major search engines like Yahoo and Google. DDA has developed a proprietary 18-step search engine optimization program called the SureThing™. DDA has helped many companies achieve superior rankings resulting in significantly more visitors to their website, more lead generation and therefore, more business to the company.

Today, about 85% of all visits to websites originate through search engine searches. Estimates vary, but approximately 5% of websites today are properly optimized so major search engines like Yahoo, Google, Lycos and Excite can find them. Why spend time, money and energy to build a site visitors will not find? Internet advertising, just for search marketing, in all its forms, is over $4 trillion. That includes paid placement, paid inclusion, organic SEO, and search engine technology. E-marketing has surpassed all the traditional forms of promotions and marketing. But the most startling fact is this: the most effective method of online promotion, search engine marketing, was generally very poorly utilized.

Why? Seach engines work their magic very specifically and very secretly. There is no place to learn what algorhythims the spider applications utilize in evaluating and ranking the websiters submitted.

Very few website providers put any effort into effective and ongoing search engine ranking programs because it is uneconomical for most of these providers. Fortune 1000 companies have the budget to sign on to the high end search engine optimization providers. A typical project costs between $5,000 and $15,000 a month with a minimum term of a year. Other providers sell a one time "fix" which can cost as much as $5,000 for a front-end coding solution that has dubious value.

Dynamic Digital Advertising. a digital pioneer in Pennsylvania since 1994, has a real solution at an affordable price.