Rich Content Development
Without high search engine rankings, a company's website cannot
be found in the myriad marketplace that is the internet. At DDA,
we have learned to develop content specifically to a target audience.
A search engine seeks to define and rank a website according to
relevancy based on keywords and pertinent phrases. It is critical
to develop content that Yahoo and Google find on an ongoing basis.
Dynamic Digital Advertising takes a scientific
approach to content development. Starting with interviews and
meetings, DDA strives to learn as much as possible about the client
and the industry it is developing content for. Generating quality,
keyword rich website content maximizes search engine ranking potential
and helps bring targeted potential customers to your corporate
The DDA process for developing content is comprehensive
and focused on keyword research, interviews with corporate staff
and an internal rewrite handled by a team of optimization specialists.
The goal is to create keyword-rich content that is structured
and easy to read. Good keyword rich content should be visible,
not hidden or written only for the search engine spiders. Increasingly,
at DDA, we strive to leverage content so it serves to educate
the business reader and simultaneously improves the company's
website search engine rankings.